Kodak Was A Sports Marketing Giant, Too
One of Kodak's few remaining ties to sports was the PGA Kodak Challenge. It was a fittingly obscure $1 million award to the player who posted the lowest score on 24 holes on 24 different courses on the Tour. Kodak pulled the plug on the 4-year-old award earlier this month.
When Kodak was one of the most famous and successful companies in the world, it was a giant in sports marketing as well as film.