Konica Minolta to Title First Event in New Meadowland Stadium
Konica-Minolta has extended their partnership with magazine and events group, Inside Lacrosse, to include title sponsorship of the Big City Classic, which will be the first event held at the New Meadowlands Stadium on April 10, 2010.
Konica Minolta has also extended its title sponsorship of the Face-Off Classic, to be played on March 6, 2010, at M&T Bank Stadium in Baltimore.
Last year 22,308 lacrosse fans filled Giants Stadium for the Big City Classic and the second playing of the event will be the first ever event to be played at the New Meadowlands Stadium.
The Big City Classic will feature a tripleheader that includes Duke v Maryland, Princeton v Johns Hopkins and Notre Dame v Loyola.
“We are thrilled to continue our long-term title sponsorship relationship with Konica Minolta,” said Inside Lacrosse Publisher Bob Carpenter. “The commitment of Konica Minolta to the sport is refreshing and I fully expect lacrosse fans to notice. First, Konica Minolta embraced the tradition of the Face-Off Classic and helped fans celebrate the start of the season. And now, Konica Minolta has stepped up to shine the spotlight on lacrosse with the Big City Classic. We are fortunate to have them as our partner.”
"Our entire organization looks forward to continuing our commitment with the game of lacrosse, especially with our decision to become the title sponsor of the Konica Minolta Big City Classic, which will be played in our home state and will be the first sporting event at the spectacular New Meadowlands Stadium," said Kevin Kern, Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc. "Our sports marketing initiatives have proven to be very effective in building brand awareness of Konica Minolta. In partnership with our friends at Inside Lacrosse, we want to position the Konica Minolta Face-Off Classic and Konica Minolta Big City Classic as premier events within the landscape of college sports, and the excitement is already building for the upcoming matchups."