Nov 09, 2010 at 03:47 PM
written by Tire Review

Kumho Boosts Sports Marketing With Lakers, Heat Sponsorships

Kumho Tire USA has upped the ante in its sports marketing program, signing sponsorship agreements with two top NBA teams - the Los Angeles Lakers and the Miami Heat.

The move caps Kumho’s already extensive marketing efforts with sponsorships of the Manchester United soccer team in the English Premier League and with its multi-team college football sponsorships of the University of Southern California, The Ohio State University, University of Texas, University of Tennessee and University of Florida.


Also read: Kumho Continues Push Into College Sports