Dec 10, 2010 at 03:13 PM
written by Brian Gainor

Lamborghini and Callaway Golf Go Head to Head in a Driving Competition

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Lamborghini and Callaway Golf have announced a strategic partnership in an effort to share the resources of their world renowned Research and Development teams. The two companies celebrated the partnership announcement with the market introduction of a co-developed material referred to as Forged Composite. But the excitement didn't stop there...

A few days ago, Lamborghini and Callaway unveiled a new viral piece that features PGA Tour golfer Stuart Appleby competing in a head-to-head competition against a Lamborghini Gallardo LP 560-4 coupe at Sandown Racecourse. In the spot, Appleby tests whether he can drive a golf ball faster using a Diablo Octane club than a Lamborghini in a 250m competition. The viral serves as a terrific way for Lamborghini and Callaway to drive awareness and interest in the new Forged Composite material.

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue.