Lamborghini and Callaway Golf Go Head to Head in a Driving Competition
SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up!
A few days ago, Lamborghini and Callaway unveiled a new viral piece that features PGA Tour golfer Stuart Appleby competing in a head-to-head competition against a Lamborghini Gallardo LP 560-4 coupe at Sandown Racecourse. In the spot, Appleby tests whether he can drive a golf ball faster using a Diablo Octane club than a Lamborghini in a 250m competition. The viral serves as a terrific way for Lamborghini and Callaway to drive awareness and interest in the new Forged Composite material.
Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue.