Apr 05, 2012 at 08:30 PM
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Land Rover Goes Off-Road Under Manhattan's High Line

Land Rover celebrated their 25th anniversary in the U.S. with a unique concept around this week's 2012 New York Auto Show. The brand turned Manhattan's High Line into a full-fledged off road course to showcase the all-terrain features of its latest line.

PSFK caught up with Land Rover's event manager, Bob Burns, to learn a little more about why the brand decided to turn a parking lot under Manhattan's beautiful High Line into an urban dirt pit: