Lands' End Partners With Live Nation For Summer Concert Series
Lands' End has created an exclusive partnership with Live Nation to support the retailer's Canvas line of casual clothing. The cornerstone of the alliance will be a year-long concert series titled "Backstage with Lands' End Canvas", which will feature performances at Live Nation managed venues in Boston, Chicago and Atlanta.
"We know music is an integral part of the Lands' End Canvas customer's life," said Kathy Neumann, vice president of brand marketing, Lands' End. "The Live Nation partnership is an exciting way to integrate great style into the live music experience."
"Live Nation Concert Cash is one way for us to extend our thanks for being a Lands' End Canvas fan," continued Neumann, "and hopefully it will help get you to a great live show!" Active Lands' End Canvas Facebook fans will have many opportunities to win Concert Cash, taking them one step closer to seeing their favorite bands and artists.
Lands' End Canvas Nights will offer guests an exclusive chance to attend sound checks, meet the music artists and join in the events within the Foundation Room in each Live Nation venue for VIP pre- and post-concert parties. The promotion will be supported with social marketing efforts across Foursquare, Facebook and Twitter.
"Social media is a way to blend the live experience with a virtual one," said Neumann. "You can be at our concert in Boston, but your best friend in Chicago can experience it, too."
"We are thrilled to be partnering with Lands' End Canvas in their first musical venture," said Russell Wallach, president of Live Nation Network. "Live music is the ultimate emotional connector, and together we have the ability to reach a youthful, plugged-in audience through all of the channels Live Nation offers, be it at the venue, on their phones or online."