Life Time Fitness Becomes T-Wolves Practice Partner
Minnesota-based Life Time Fitness has secured the naming rights to the Timberwolves practice facility in a deal that will rename the expanded practice facility the Life Time Fitness Training Center. The training center naming rights deal is part of a larger new multi-year corporate partnership agreement between the Timberwolves and Life Time Fitness. Terms of the deal were not disclosed.
Life Time Fitness will also serve as the naming rights sponsor of the Wolves' practice jerseys, another team first, with the Life Time Fitness logo on the front of the jersey. Along with the branded name on the entrance to the training center, the Life Time Fitness logo/name will be present throughout the inside of the facility, including basketball court, media backdrops, basket stanchions, chair backs, walls and weight room.
"The Minnesota Timberwolves and Lynx have had a tremendous partnership with Life Time Fitness for several years, and we are thrilled to have them become our first-ever training center naming rights sponsor," said Timberwolves President Chris Wright. "This partnership is an indication of the excitement around our franchise and the value of the Timberwolves brand in this community. The Life Time Fitness name and brand are a perfect complement to what our players do everyday in the facility - train, work hard, and achieve peak performance - all with the goal of improving themselves individually and our team as a whole."
"As a Healthy Way of Life Company, Life Time Fitness is far more than a health club or gym," said Bahram Akradi, Chairman, President and CEO. "We offer a wide range of best-in-class experts, programs and services that allow our members to set and achieve their goals. Basketball is among the many interest areas we address to meet members' interests and passions. Here, we deliver the best basketball courts and programs, and our Ultimate Hoops (uhlife.com) leagues bring an unparalleled on-court and online experience to members. Within our focus on basketball, we saw a logical opportunity to extend our existing relationship with the Minnesota Timberwolves and Lynx with a broader set of sponsorship elements, including naming rights for the teams' practice center and Wolves' practice jerseys."
Life Time Fitness currently operates 90 nationwide fitness centers in 19 states and in 24 markets.