Links 01/07/10

Deals

Avaya Takes Over Nortel's 2010 Winter Olympics Sponsorship

ESPN and Tecate Renewing Boxing Deal

Seneca Gaming inks Rochester Knighthawks sponsorship deal

US Airways renews Charlotte's Blumenthal PAC sponsorship

Nestle Hot Pockets Signs WIth Major League Gaming

Asos.com to sponsor Next Top Model

Trends

Signs of GM’s restructuring at Epcot’s Test Track

Tactics

Emirates vows to honour 100-mn pound sponsorship deal with Arsenal

Olympics enhance McDonald's worldwide brand

photo credit: crystal clear via wikimedia