Links 01/13/10

Deals

Portland Rose Festival Signs Official Airlines

Principal Financial Group renews Champions Tour Title in Des Moines

Bush's Baked Beans, JTG Renew

PBA and Bayer Renew Official Partnership

Santa Cruz Boardwalk Becomes Sponsor of Tour of California Cycling

Staples Becomes Title of Boston Champions Tour Stop

Grammy's Announces This Year's Sponsors

Super Bowl XLV organizers land 10th $1 million sponsor

Trends

Will The High Cost Of Sponsorship Affect Nascar Beyond The 2010 Season?

IOC Hopeful of Tenth TOP Sponsor by Vancouver

Super Bowl ad prices not quite as super this year

Cause Marketing Expected to Grow

Tactics

Library asked to cover up non-sponsors' logos during Games

photo credit: crystal clear via wikimedia