Links 01/21/10

Deals

P&G Prepares 'P&G Family Home' for Olympic Athlete Families in Vancouver

Manchester United has signed a multi-million pound sponsorship deal with Turkish Airlines

Firestone Brand Continues as Official Tire of Toyota Grand Prix of Long Beach

Trends

Sports Sponsorship Perks Up

NASCAR sees stability in the sport as it nears 2010 season

Top 20 Brands in European Football

VANOC on the sharp lookout for ambush marketers

Tactics

P&G activates Winter Olympics with brandSaver FSI's

Olympics Torch relay sponsorship disappoints some