Jan 26, 2010 at 11:23 PM
Links 01/26/10
Deals
Kohl's and Britney Renew Sponsorship
Diageo’s Bailey’s to sponsor Desperate Housewives in the UK
Amway Global's Artistry Brand Signs Up For Miss America
WTT's Philadelphia Freedoms sign Beneficial Bank as presenting sponsor
Albertsons extends Boise Open sponsorship through 2013
Adidas extends EHF sponsorship
Emerald Nuts sponsors two major road races on the same day - 3/21
Trends
Parks Canada Courts The Private Sector
Tips for Selling Cause Partnerships to Corporate Sponsors
Virginia Beach Parks & Rec Looks for Sponsors
JAL to extend 25 year Honolulu Marathon sponsorship despite bankruptcy
Tactics
Visa Puts Its Brand on Super Bowl Trays
John Hancock Launches Twitter As Part of Boston Marathon Activation