Feb 04, 2010 at 06:40 PM
Links 02/03/10
Deals
Celtics and Rangers Sign Sponsorship Deal with Tennent's
Acura Busts Down WSJ Paywall For A Day
Solar Company, Yingli, Becomes First Chinese World Cup Sponsor
Trends
WSJ: Some Companies Score Big W/ Naming Rights, Others See the Home Team Flop
Media Day sponsorships show why NFL product (placement) can't be beat
Concord Looks at Municipal Sponsorship
Scottish Govt Matches Arts Sponsorships
Cricket Could Lose $20M in Sponsorship
Tactics
Coke Zero Launches March Madness 'Bracketville'
A-B InBev, weak in South Africa, caves and gives SABMiller a chance to sell beer at World Cup