Feb 11, 2010 at 05:37 AM
Links 02/10/10
Deals
Lacoste ends Family Circle Cup sponsorship, Charleston-based Vapor Apparel steps into the role
Commonwealth Games England signs Adidas as first sponsor
Emirates Airline to sponsor A.C. Milan
Trends
Most Olympians Struggle to Find Funding
Selling ROO Sponsorship in an ROI World
Should sponsors put more emphasis on gaming as an activation component of real world sponsorship?
Has Sports Sponsorship Gotten Riskier
Tactics
Where are the 'American Idol' Coke cups?
24 Hour Fitness Preps for Olympics
Lego to push new product line with Turner Broadcasting tie-up