Links 02/17/10

Deals

ACE Group close to title sponsorship decision for Champions Tour event

De Vere Hotel Group to extend PGA sponsorship

Lucas Oil Reinks with Accord Speedway for 2010

Coca-Cola Plans to Extend Olympic Sponsorship

Trends

Surge in Digi Sponsorship

Sports Enterprises Race to be Green

Olympic Sponsorship Creates Confusion

Sponsorship Woes Threaten Future of U.S. Formula 1 Team

Tactics

Mastercard to ramp up marketing around sponsorship

Official Timekeeper, Omega, Delivers in Vancouver

Why P&G Is Bringing 18 Brands Together for Olympics Push

Visa's 2010 World Cup Spot