Links 02/18/10

Deals

Braves Get Naming Rights Deal for Triple A Stadium

Yokohama Reinks with Spurs, Celtics

New Jersey Festival of Ballooning Re-signs QuickChek

Odwalla Strikes Sponsorship With All 50 State Parks

Univision Taps New Partners for Latin Music Awards, Premio lo Nuestro a la Musica Latina

Seesmart LED Sponsors Pac-10 Tournament

Trends

TCoca-Cola, McDonalds, and Visa are Vancouver’s big winners

Sponsors' Stocks Take the Podium

Ready, Set, Activate!

Tactics

Nokia Offers Press Pass

Rums of Puerto Rico Uses Fashion Week to Say "Sophistication"

Winter Olympics Sponsor Smackdown

Pepsi Max Takes Aim at Coca-Cola's World Cup Sponsorship

Coca-Cola owned Powerade to launch campaign promoting both RBS 6 Nations and FIFA sponsorship, including on-pack