Links 02/19/10

Deals

City of Winnipeg scores first sponsorship under municipal sponsorship plan

Missouri State outsources athletic marketing to Nelligan

Ford Partners With PBS For Black History Month

UTSA Athletics, DOCUmation announce five-year sponsorship agreement

J.C. Penney Expands Robotics Sponsorship

Maker’s Mark named official bourbon of equestrian games

Trends

Investment in web series will hit $135 m by 2013

Two music services that offer free, sponsored song downloads

Couture meets mass market sponsorship at 2010 NY Fashion Week

Small brands look to IPL for image makeover

Tactics

U.S. Army Shakes Up NASCAR Activation

VISA CMO on Olympic Sponsorship Measurement