Links 02/22/10

Deals

ATP Tennis Inks Corona Extra As Premier Partner

Tire Kingdom Signs Title Sponsorship for NHRA Gatornationals

ISP Signs Deal to Rep NCAA Athletic Directors

Chiquita Sponsors PGA Tour events

WWE Hooks Official Meat Snack -- ConAgraFoods' Slim Jim

J.C. Penney Expands Robotics Sponsorship

Maker’s Mark named official bourbon of equestrian games

New Balance Short Films Steps Into Social Outreach

Trends

Harris Poll Suggests Olympics Fans "Disinterested" to Sponsors

Liquor sponsors? PGA Tour will drink to that

Sporting chance: Leverage, longevity, linkage, language keys to sports sponsorship

Which Olympic sponsor has done the best job to activate its sponsorship

NY Gubernatorial Candidate: Sponsors could save NY state parks

What to Do When Your Sponsorship Agreement Goes Sour

NASCAR Sponsorship Deal Made Through Twitter

Tactics

Oreo, Ritz Drive NASCAR Sponsorship Synergies

Verizon, Red Bull run afoul of Olympic sponsorship rules by Tweeting athlete support

GE's approach to their Olympic sponsorship

Vitamin Water turning bus stops in Vancouver into ski lifts