Links 02/23/10

Deals

UEFA and Coca-Cola Renew Through 2017

Orlando Magic Sponsor Rec Centers

Kodak Expands Rights Around Oscars Sponsorship

Bridgestone Books Naming Rights To Nashville Arena

MLS' Philadelphia Union Sign Turkey Hill Dairy

Chicago Red Stars Team Up With Weiss Memorial Hospital

Tequila Patron to Become 2010 Presenting Sponsor for Nine-Race American Le Mans Series

Planet Hollywood Resort signs sponsorship deal with Front Row NASCAR Team

Trends

VANOC Covers Up Logos

Do Your Sponsorship Homework

Sponsored Video Distribution: Future of Music or Shortsighted Death Knell?

Tactics

Bass Pro Shops sponsorship a perfect catch for NASCAR's Jamie McMurray

Major League Gaming, Doritos launching video-gaming combine tonight

Vancouver's Club Bud Is Everything You Expect and More