Feb 23, 2010 at 11:37 PM
Links 02/23/10
Deals
UEFA and Coca-Cola Renew Through 2017
Orlando Magic Sponsor Rec Centers
Kodak Expands Rights Around Oscars Sponsorship
Bridgestone Books Naming Rights To Nashville Arena
MLS' Philadelphia Union Sign Turkey Hill Dairy
Chicago Red Stars Team Up With Weiss Memorial Hospital
Tequila Patron to Become 2010 Presenting Sponsor for Nine-Race American Le Mans Series
Planet Hollywood Resort signs sponsorship deal with Front Row NASCAR Team
Trends
Sponsored Video Distribution: Future of Music or Shortsighted Death Knell?
Tactics
Bass Pro Shops sponsorship a perfect catch for NASCAR's Jamie McMurray
Major League Gaming, Doritos launching video-gaming combine tonight