Feb 25, 2010 at 01:15 AM
Links 02/24/10
Deals
American Airlines, Frito-Lay sign up to support DFW Super Bowl effort
Qantas become title sponsor for 2010 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIX
Samsung to Announce Sponsorship with International Paralympic Committee
PPL, expanding into Philadelphia area, buys naming rights for Union soccer stadium
Toyota new sponsor of FedExForum parking garage
Trends
The Case for Smarter Proposals .. in 140 Characters
Kroger Uses Trade Out to Get NASCAR Exposure
What's the value of sponsorship for Financial Services brands?
Tactics
Visa Cardholders Spent $21.8 Mil at the Olympic Games Last Weekend
Stonyfield Explores Another Side to Bode Miller
Sponsorship activation at its best during #NBA’s All-Star Weekend