Feb 26, 2010 at 02:57 PM
Links 02/25/10
Deals
Continental AG Becomes Exclusive Tire Partner and Official Sponsor of 2014 FIFA World Cup
Splenda-maker secures title sponsorship for Duramed Futures Tour Decatur stop
RainedOut mobile app signs Sony's Crackle
Daytona 500 champ gets McDonald's sponsorship
Academy Sports + Outdoors Partners With Danica
AskMen Partners With FourSquare
Dallas Super Bowl host committee nearing donor goal
Trends
VANOC to Suppliers: Deliver Flawless Games, Not Necessarily Newest Technology
Survey: Sponsorship Deals Increased in 2009
Industry Needs to Kill Off Arbritrary Levels
Tactics
Olympic Winter Games and Olympic Torch Relay Sponsorship Drives Gold Medal Results for Coca-Cola