Links 03/04/10
Deals
SAP Extends San Jose Tennis Sponsorship til 2013
LG Extends Snowboard World Cup
Nashville Predators announce multiyear sponsorship with Ford
Kodak to sponsor German Ski Cross Tour final
Monster Energy to Sponsor French Grand Prix at Le Mans for Next Two Years
KFC Inks Sports-Marketing Deals to Help Pros "Get a Grip" on Their Game
Trends
Billboard #Music & Money Symposium: Concert sponsorships are over
What Nascar Needs is a little Marxism
Academy Awards Advertising: $711M Over Past Decade
Honda is Oldest Title Sponsor on the PGA Tour
Young IndyCar Series vet Graham Rahal still pounding pavement for #sponsorship deal
Tactics
Timberwolves & AEG battling each other for right to sell Target Center wall
U.S. Ski Team files lawsuit against sponsor
Sprite Step Off: In step with the times, or going a step too far?