Links 03/17/10
Deals
Capital One Becomes Exclusive Credit Card and Retail Bank of #NCAA
CA will not renew #sponsorship of World Golf Championships event
Virgin to fly England to World Cup
Chevy Scratches Chicago Cubs From #Sponsorship Lineup
Three Rivers Festival Lands Major #Sponsorship From National Serv-All
Rite Aid pulls #sponsorship of Pittsburgh's Celebration of Lights
Coca Cola has signed on as the official beverage of the Commonwealth Games Delhi 2010
Trends
CBS, ESPN, Sponsors to reap benefits of TigWorld TeamTennis Courts Sponsors to Replace Advanta
U.K. Football Club Raises £20K in Fan #Sponsorship Initiative
NHL #sponsorship revenue has been up 66% per year for each of last 3 years
Restaurant chains ready for March Madness
Molson Coors not interested in owning #NHL team, prefers targeted sports #sponsorship
Activations
Herbalife Launches Brand Campaign Starring Sponsorships
Brands get social to leverage #FIFA World Cup 2010 & #UEFA Champions League #Sponsorship