Links 03/24/10
Deals
Nestle Pure Life Partners With Keep America Beautiful
Arbella will sponsor #Boston Celtics play-off run
Adidas Expands NBA Deal to Europe
Mets Get New Naming Partner for Port St. Lucie
Prince to Sponsor Easter Bowl Junior #Tennis Tournament
Trends
Ricketts: Toyota deal can be worked out
Oakland Marathon Rolls On Despite Lack of Title
GM has cut #sponsorship budget by 60% from pre-bankruptcy levels
Without #sponsorship, San Jose Quakes' new stadium "a non-starter"
Tourism Ministry withdraws #sponsorship of #UEFA tour in Jerusalem
Activations
Castrol returns to TV after two years -- but not during World Cup, which it sponsors
Coca-Cola smash £1billion in sales, citing activation around FIFA World Cup
Jockey's sponsor obscures event sponsor logo causing flap @ UK derby