Links 03/29/10
Deals
Toronto Blue Jays, Rogers Centre Welcome Back Honda Canada
Showtime Takes Darlington Title #Sponsorship
Subaru gallops into continued #sponsorship of UK show jumping
Cofidis extends sponsorship until 2012
SUM Boosts Sponsor Roster for Mexican National Team
HP to be Official Networking Sponsor of Ryder Cup 2010
Lifetime 'Wraps' #NASCAR Deal To Support Return Of 'Army Wives'
U. of Del. to Partner with ISP
Canadian Solar Sponsors SJ Sharks Playoff Run
Raiders Renew Sponsorship with Bud Light
Trends
The Fiction of Sponsorship Measurement
How to avoid wasting money on sponsorship
Social Media May Be The Perfect Supplement To Sponsorship's 2010 Recovery
The $78-million plan to sell the CN Tower and colour it green
Sweden withdraws from 2018 Ryder Cup host contention after failing to find #sponsorship
Activations
NASCAR #sponsorship has had a positive impact on ExtenZe sales