Links 03/31/10
Deals
Amway Global to be Presenting Sponsor of FC Gold Pride of Women's Professional Soccer
Kia Extends #NBA #Sponsorship With MVP Promo
Nivea Takes AVP Title #Sponsorship
World's Largest Photography Fest Gets Scotiabank as Title Sponsor
T-Mobile Partners with Long Island Ducks & Atlantic League All-Star Game
Team Saxo Bank get on board with Luxair
American Airlines Signs Marketing Alliance with NYC & Co.
Trends
Oh, that's why we buy naming rights!
Sponsors flock to Spain's national soccer team
70% of consumers are willing to pay a premium for products from socially responsible companies
Event marketers look ahead to World Cup
IPL advertising inventory has reached peak
Activations
Standard Chartered unveils new brand positioning to support Liverpool FC