Links 04/05/10
Deals
New York Road Runners signs three new sponsors—Unilever, Nissan, and Tata Consultancy Services
UCLA athletic department renews contract with adidas
Kimberly-Clark's WYPALL* Titles Phoenix Nationwide Race
Premier Orthopaedics patch to appear on Philadelphia Independence jerseys
K-Swiss to get signage in 100 high schools in 4 major markets; 1,000 by '11
Sports Authority recently named "official sporting goods retailer" of US Youth Soccer
Columbus Blue Jackets, Canadian Club ink #sponsorship for new bar at Nationwide Arena
Oxygen and Ikea Partner For #Sponsorship Deal on ‘Tori & Dean'
Gulf Oil teams up with Atlanta Braves
Electrolux Launches American Idol For Moms
All Sport Teams Up With The Toronto Blue Jays
NBA strikes sponsor gold with Bacardi deal
Trends
Major advertisers push World Cup #sponsorship
Fantasy sports entering the next realm of sports business, sponsorship activation
Activations
New Balance, on outside looking in, tries to put its stamp on Marathon