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Apr 06, 2010 at 01:54 PM
written by

Links 04/05/10





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New York Road Runners signs three new sponsors—Unilever, Nissan, and Tata Consultancy Services

UCLA athletic department renews contract with adidas

Kimberly-Clark's WYPALL* Titles Phoenix Nationwide Race

Premier Orthopaedics patch to appear on Philadelphia Independence jerseys

K-Swiss to get signage in 100 high schools in 4 major markets; 1,000 by '11

Sports Authority recently named "official sporting goods retailer" of US Youth Soccer

Columbus Blue Jackets, Canadian Club ink #sponsorship for new bar at Nationwide Arena

Oxygen and Ikea Partner For #Sponsorship Deal on ‘Tori & Dean'

Gulf Oil teams up with Atlanta Braves

Electrolux Launches American Idol For Moms

All Sport Teams Up With The Toronto Blue Jays

NBA strikes sponsor gold with Bacardi deal

DKNY inks Yankees deal

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Major advertisers push World Cup #sponsorship

Fantasy sports entering the next realm of sports business, sponsorship activation

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New Balance, on outside looking in, tries to put its stamp on Marathon

Mariners & Alaska Air Wish For More HR's This Season

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