Links 04/06/10
Deals
Chase Paid $1 Million To Sponsor The New York Times New iPad Application
Nike Signs Multi-Year #Sponsorship With U.S. Open of #Surfing
Familia Camarena Tequila adds Angels & Giants to #sponsorship playbook
Levi's to pep up brand with Indian rock bands
Toyota to sponsor Bayview Yacht Club's Detroit Cup sailboat race
Texas Governor Uses NASCAR Sponsorship to Activate Political Donations
London 2012 organizers sign up gym supplier
Rays partner with Kayem for new official dog
New Holland sponsors Landscaper Challenge to find America's best landscaper
Pampers and Great Wolf Resorts Get Ready for Summer With Splashers
DKNY signs multi-year, multi-tiered #sponsorship deal with the #Yankees
NBA strikes sponsor gold with Bacardi deal
Trends
Sponsors of Tiger's playing partners could get as much as $15.6M in exposure
2010 Commonwealth Games Is Struggling For Sponsorship, 6 Months Away From The Opening Ceremony
Activations
Virgin Mobile on Finding the Right Marketing Partners
Office Depot Goes Green With NASCAR Sponsorship
Budweiser unveils its biggest-ever on-pack promotion for the #WorldCup
IBM and the Masters: A Technology #Sponsorship Unlike Most Others