Links 04/19/10
Deals
Yum! Brands Gets Naming Rights to New Louisville Arena
Nissan replaces BMW as exclusive auto sponsor of O2 Arena
Clydesdale Bank extends sponsorship deal with Scottish Premier League
Verizon taps Genesco for strategy, activation of #NFL
Tata Consulting Services aims for U.S. brand awareness w/ Marathon #Sponsorship Deals
Kaiser Permanente Teams With the Los Angeles Angels as Official Health Care Partner
Bank of America to Back History Channel Documentary, America The Story of Us
Trends
[Company Name Here] Presents: Martinez Schools
Number of new #NBA team #sponsorship deals increased by 7%
Harrah's denies claim of World Series of Poker #sponsorship breach
AT&T, Coca-Cola Interested in iPad Sponsorship for Photo App
Brands score with Premier League Football
Smooth week gives hope for Heritage sponsor search
NASCAR tweetups help unite brands and fans through social networking
Uefa Champions League Sponsorship And Its Effect On The Competition
Activations
Kia Owners Get Preferred Parking at Durham Bulls Games