Apr 27, 2010 at 12:49 PM
written by

Links 04/26/10


Green bottled water co., Green Planet, sponsors Corona Wide Open #Volleyball Tour

Budweiser Select Renews Rights As Kentucky Derby, Churchill Downs Beer Sponsor

NCAA chooses BDA to develop activation programs for sponsors involving merchandise

Craftsman Launches MLB-Licensed Tools

Cubs, White Sox announce Crosstown Cup Sponsored by BP

The Ab Circle Pro (see infomercials) dips its toe in #NASCAR

Smith & Nephew to serve as presenting sponsor at St. Jude Classic in Memphis

PhotobucketTrends & Tidbits

In 2009, Breeders Cup #sponsorship revenue dropped 16.4 percent, from $6.7 million to $5.6 million

SMG Combines Entertainment Units Under One Platform

FA flop in search for £40million sponsor

Sunrise Sports & Ent reports over $8 M in new #sponsorship revenue in '09/10 & $25 million+ in current sponsorship revenue annually

Maximize your trade show #sponsorship with Foursquare

How the YUM/Louisville Arena Deal Came About

IEG Predicts Rise in Music #Sponsorship

Of top 70 sponsors (by spend) in '09; 14% raised, 26% maintained, 59% cut spending from '08

Manchester United fans call on sponsors (Budweiser, Nike and Audi) to back fight against Glazers


Honoree in AFLAC's 'Crew of Courage' campaign is fan/AFLAC policyholder injured in Edwards' 09 Talladega crash

Country Financial Sponsors 'Road Trips'

Virgin Mobile USA Extends "Free I.P." Program to This Summer's Lady Gaga U.S. Monster Ball Tour

A Red Carpet with Blue Chip Sponsors

KFC Fights Breast Cancer with Fried Chicken // Skepticism Plagues KFC's "Pink Bucket" Breast Cancer Campaign