May 04, 2010 at 01:18 PM
Links 05/03/10
Deals
FedEx name will come off Orange Bowl
Penguins sign Dr. Pepper Snapple Group for Consol Energy Center
Britvic and Robinsons extend sponsorship of Wimbledon to 2015
Continental Tire sponsoring ESPN's Triple Crown pre-race show
Trends & Tidbits
USOC: No changes expected in BP #sponsorship deal
10 critical factors in #sponsorship measurement
Bringing Sports, Marketing & Philanthropy Together
Even Jeff Gordon is Searching for Sponsorship
Sponsorships in Your Marketing Mix
Tiger Woods Can’t Fix #PGA as Sponsors Flee Lesser Tournaments
Activations
Coca-Cola & YouTube Launch "Longest Celebration" for World Cup