Links 05/04/10
Deals
Anheuser-Busch Replacing Coors As NFL's Beer Sponsor Beginning With 2011 Season
Yum! Brands hopes to renew Kentucky Derby presenting sponsorship
Credit Suisse Extends NY Philharmonic Partnership
Char-Broil Announced Official Grill Sponsorship of Memphis in May World BBQ Championships
Sainsbury's signs "the largest #sponsorship ever of a Paralympic Games"
Unnamed Major Educational Company Sponsors Ning's Free Service for Students & Teachers
Trends & Tidbits
Reports Of NASCAR's Death Have Been Greatly Exaggerated
Iron Man 2's #Marketing Tie-In Bonanza
British Bee keepers blame #sponsorship deal over collapse in colonies
30+ yrs ago, the Edmonton Oilers created their team logo to impress a corporate sponsor, Gulf Oil
Activations
Macy's Launches "Sex and the City 2" Promotion
Naming Rights Sponsor Activates By Letting Fans Choose Stadium Name