Links 05/05/10

Deals

P&G in talks for IOC Olympic Deal

FA loses key #sponsorship deal as National Express pull out

ASICS sponsors inaugural Standard Chartered Marathon Singapore for $8 Million/3 yr in VIK product

PETA sponsors man's funeral to blast KFC

Minneapolis-based MoneyGram sponsors major #cricket event in West Indies

Raytheon again sponsors competition to find nation's next great 'Mathlete'

Sponsorship a focus of Jaguar's new multi-city marketing campaign for XJ

Anaheim Ducks and Honda Center renew deal for Citizens Business Bank to continue as their official bank for the ’10-11 season

Trends & Tidbits

Hooters sponsors Under 16 boys football team in Australia to change brand "misconception," gets criticism

Airline exec pleads for better proposals

Apple not happy with Ellen sponsorship

10 Questions Missing from Your Sponsorship Evaluation

Activations

Coors Light Not a Lame Duck Sponsor

Air Tran Launches Brewers painted plane

Molson sales lifted by Olympics

BCE earnings soar past expectations