May 07, 2010 at 12:38 PM
Links 05/06/10
Deals
Mercedes GP Petronas extends Formula 1 #sponsorship agreement with STL
Cisco joins Qantas as second sponsor for Australian World Cup bid
Valero Texas Open adds USAA as military partner
Red Sox Get An 'Official Moulding Company'
Trends & Tidbits
Ferrari removes subliminal Marlboro bar code
Gen Art Folds, a Victim of Recession
SMI Hurt by Sponsor Pullbacks, but Sees Signs of Recovery
Goals galore spell #sponsorship windfall for football
Activations