May 10, 2010 at 03:09 AM
Links 05/07/10
Deals
Paddock Pub sponsor Chicago's Sears Centre
Canadian Poker Tour Signs National Hotel #Sponsorship Deal
Food Lion renews primary #sponsorship of Charlotte's Speed Street Festival through 2012
Old Spice to end 11-year #sponsorship of Tony Stewart at end of #NASCAR season
Trends & Tidbits
Sponsorships lagging for #NASCAR Hall of Fame
Michigan's Adidas deal confirmed as tops among colleges
2010 FIFA World Cup: Ambush marketing or pseudo #sponsorship?
Sports #sponsorship measurement firm, @SponsorMap, to sponsor Canadian Formula 3 Racing Champs.
$500M Return to #NFL Signals A-B's Bet on Event Sponsorships
Activations