Hershey’s is close to a deal with ESPN to title-sponsor the Orange Bowl with its Reese’s brand
Castrol Roadblocks North American #Soccer with SUM Deal
Louisville's KFC Yum! Center adds 6 more sponsors
Vizio near deal to replace Samsung as NFL's HDTV
Zynga partners with 7-Eleven for Farmville's first, exclusive in-game #sponsorship
Old Spice to end 11-year #sponsorship of Tony Stewart at end of #NASCAR season
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Realism is a vital component in ROI
$500M Return to #NFL Signals A-B's Bet on Event Sponsorships
FIFA requests Pepsi to stop infringement of World Cup sponsor rights
Are Sponsors of Chelsea and Portsmouth the Cup Final Losers?
Live Nation Sees #Sponsorship Growth in Q1
K-Swiss CEO: "All We Are Going To Do in 2010 is Spend A Lot of Money"
Carlsberg debuts new #wc2010 ad feat. British sports legends
Sony's "Superstar" Spot for World Cup