May 19, 2010 at 05:00 AM
Links 05/18/10
Deals
McLaren extends Hugo Boss deal to 30th year; believed to be the longest running #sponsorship in #F1
Emirates Airline confirms six year #sponsorship deal with Durham
Grand Touring Vodka on No. 88 at Daytona begins 2-year sponsorship with JR Motorsports
Intel Looks to Artists, Musicians to Make Chips Cool
Trends & Tidbits
Selling the game -- Redbirds looking to cash in with on-field promotions
Hard bargain for #NASCAR Hall of Fame
Properties Responding Slightly Better to Brand Needs
Avoid The Wrongs Of Rights Activation
Confusion over London 2012 ambush marketing clampdown #LPGA and Anheuser-Busch: An academic look at sports marketing
Activations