May 20, 2010 at 02:28 PM
Links 05/19/10
Deals
Sharp to sponsor #cycling's Tour of Britain
Aflac Partners With Disney For 'Toy Story 3'
McLaren and Hugo Boss extend #sponsorship
Sony appoints Iris Experience to create global #3D World Cup Fan Festival
Trends & Tidbits
Manchester United's Debt Doesn't Impact #Sponsorship
When Sports Sponsorships Make No Sense
How Boeing Handles Sponsorship
Interview: Michael Lynch, Head of Global #Sponsorship Management, Visa
McDonald's looking to London 2012 to alter brand perceptions
Activations