Links 05/24/10

Deals

BMW extends European Tour's #PGA Championship

UrbanDaddy To Relaunch Perks Program, Sponsored By Heineken

If approved, new exclusive #sponsorship deal would see Barclays issue #NFL credit cards

BT extends Paralympic #sponsorship

Wyndham likely to renew #PGA Tour stop #sponsorship

CONSOL, Ansys attach names to Mylan Classic

Trends & Tidbits

Lady Gaga Says No Problem If People Download Her Music; The Money Is In Touring & #Sponsorship

London '12 will give Glasgow '14 access to their 30 partners in bid to help Commonwealth Games hit #sponsorship targets

Mainstream Brands Ready for Bonnaroo

Lowe's and BofA keep pace as #NASCAR sponsors

50 cent says record contracts in future will be intricate sponsorships & good artists will become "flat-out NASCARs"

Soccer fans decide on stadium's new name as part of #sponsorship promotion

Digital sales drive #NBA team #sponsorship deals

"Being Prepared for Disaster: 5 Considerations for Sponsors"

Activations

Bud's South Africa World Cup Activation Pales Compared To Miller

As part of Hyundai's World Cup activation, fans invited to choose the bus slogan for their home country