May 26, 2010 at 01:03 PM
Links 05/25/10
Deals
Red Bull may sell naming rights, worth appx £30 million
Carlsberg Re-ups with UEFA for Seventh Time, Becomes 5th Global Partner For EURO 2012
ArcelorMittal becomes London 2012 sponsor
Polish energy giant snaps up Gdansk stadium, stadium will host EURO 2012 matches
Motel 6 Partners with Ronald McDonald House Charities
Trends & Tidbits
Sponsors Come and Go, But End of FedEx Orange Bowl Is Different
DLF, Vodafone top MEC IPL brand study
Sponsorship: Effect of recession is playing on stages and in galleries
What does the Supreme Court's NFL/American Needle decision mean for #sponsorship?
Landing Super Bowl in 2014 can help New York Giants and Jets in search for naming-rights sponsor
Activations