Links 05/26/10

Deals

Red Sox Get A Green Agency

ING drops Bay to Breakers

Bridgestone Renews #NHL Deal Through 2015

Farmers Insurance Group Increases Role at LA #Tennis Open With Title #Sponsorship

Murad Gives Dodgers An Official Sunblock

OneWest Bank Becomes an Official Sponsor of the Los Angeles Lakers

Cubs Reach Deal on Toyota Sign

Solo Cup Company, Allied Waste, Free Green Can & Levy Restaurants help @Cubs launch "Real Fans Recycle" initiative

Trends & Tidbits

PWC Says Sponsorship Growth Will Boost Sports Revenue

WTA, ATP #Tennis sponsors eyeing China

Marfrig CEO discusses FIFA World Cup #sponsorship

Activations

Samsung, Coca-Cola and Lloyds TSB to be London 2012 Olympic torch partners

McDonald's to sponsor #Olympics volunteering