Yokohama signs marketing deal with Cowboys
BMW, USOC make 6-year #sponsorship deal official
Anheuser-Busch inks deal with Madison Square Garden
U of Tx, Champion Energy Create Affinity Energy Option for Alumni, Fans -- "Texas Longhorns Energy"
Barclays Center adds London-based, Willis Group, as latest sponsor
American Express Sponsors Live Concert Series on Vevo
Continental is expanding its football #sponsorship with a new FC Bayern Munich deal making it the "official tire"
AVEDA signs as presenting sponsor of ECO Fashion Week Vancouver
Michael Jordan scoring deals for Bobcats, signs 2k Sports sponsorship
Trends & Tidbits
Sole focus on #sponsorship misses the larger marketing picture
Is measurement up to sponsors or properties? Answer: Yes
A Look at CAA Sports
Sponsorship's dreaded wordPro Football Is One Game Major Marketers Want to Play (and Buy)
U.S. companies paying majority of Olympic freight again
Volleyball team renamed Atom after #sponsorship from Poland's largest utility