Links 12/09/09

Deals

Beef O’Brady’s inks title sponsorship of St. Petersburg Bowl

Ford Renews Ironman through 2011

Waste Management to Sponsor the PGA's Former FBR Open in Phoenix

University of South Florida Athletics Gets Sponsorship From Apple

Subway Extends Sponsorship With Biggest Loser

Colonial officials hope to extend sponsorship with Crowne Plaza

ITV signs up Lucozade and Hyundai for World Cup

The X Factor enterprise arm boosts brand partnerships

London 2012: marginal sports' £7m sponsorship to boost government funding gap

Trends

World Yacht Racing Forum debates sport's commercial return

PR Measurement Undergoing Revolutionary Change

Why sponsors take the rough with the smooth

SF Parks & Rec GM 'encouraged by how open [NYC Parks Dept.] is about corporate sponsorship & naming opportunities.'

"Despite the economy live events are flourishing"

Procter & Gamble soap opera bubble to burst

Tiger - and all the other untrustworthy marketing spokesboys

Tactics

McDonald’s Twitters "Avatar" Screening Contest

Rolex's $700K art sponsorship program continues despite downturn

UFC bans controversial sponsor Hoelzer Reich from events after complaints of Nazi-associated imagery

photo credit: crystal clear via wikimedia