Links 12/11/09

Deals

Henkel Continues Sponsorship of University of Michigan Solar Car Team

Ensure to sponsor Champions Tour Rock Barn event in 2010

New €6m deal sees Vodafone answer Dubs' sponsorship call

Toyota and Live Nation partner on Oakdale and Comcast deals

Trends

World Yacht Racing Forum debates sport's commercial return

Could Tiger Woods Be A Good Thing For Event Sponsorship?

Why Tiger Woods PR disaster could scare brands off sports stars for good

Sports marketers leap to sponsor Jump Racing

How Tiger’s Brand Issues Affect Sports Marketing

Sponsors see WTA Tour as good fit despite Serena’s outburst at Open

Tactics

Samsung Opens Its Wallet for Olympic Games

Could "Can't Miss" Partner Marketing Lead to AVTR-lash?

Sponsor finds a way to capitalize on Tiger Woods

photo credit: crystal clear via wikimedia