Links 12/16/09

Deals

Lucozade Sport & Hyundai sponsor ITV's World Cup 2010 coverage

Eastern Bank Partners With NESN to Become the Official Bank of Boston Red Sox Baseball on NESN

Globacom Withdraws From Premier League Sponsorship

Domino’s Pizza Announced as Sponsor of ITV1’s Take Me Out

Trends

Restaurants Go Bowling with College FootballIvy League Seeks Sponsor for Inaugural Lax Tournament

New association for live event organizers launches

BNC, PMK Hollywood PR Merger Could Create More Sponsorship, Marketing Opportunities for Blue-Chip Brands and Top TalentWhy A Music Strategy Still Matters to Brands

S.D. Open expects a pinch without Woods

Tactics

Churchill Downs hires Creative Alliance for branding, advertising & promotion campaigns.. creation of sponsorship opps

Zagat taps into the Olympic spirit, releases Vancouver guide for 2010

IMG looks to double down with Danica and Dale Jr.

Powerade's Intramural Sponsorship Program

photo credit: crystal clear via wikimedia