Live Nation Adds Exclusive Carbon Offset Provider
In an effort to make Live Nation's concert venues more environmentally sustainable, the live music company has added an exclusive carbon offset provider. JustGreen Lifestyle, a division of Ontario-based Just Energy, will audit 85 participating concert venues in the United States to evaluate energy use and purchase carbon offsets to bring the concerts carbon neutral. For the green energy company, which has deals in Canada with the Toronto Raptors and Toronto Maple Leafs, the sponsorship is its first national deal in the U.S.
"Together with JustGreen Lifestyle, we are offsetting the carbon footprint of 4,000 upcoming concerts to make them carbon neutral," said Russell Wallach , president of Live Nation Network. "We are also collaborating on a number of environmental education programs and promotions for fans, including a calculator to green concert commutes, enabling fans to calculate and offset their carbon footprint."
To celebrate the partnership, the companies have launched the website #dealstag