Feb 22, 2011 at 04:47 PM
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Live Nation Lands Naming Rights Partner For Virginia Beach Amphitheater

Farm Bureau Insurance and Live Nation Entertainment have agreed to a three-year partnership that gives Virginia Farm Bureau Insurance the naming rights to the former Virginia Beach Amphitheater located in Virginia Beach, VA. Beginning today the amphitheater will be called Farm Bureau Live at Virginia Beach.

"We are thrilled to have Virginia Farm Bureau serve as the new naming rights partner for Live Nation’s facility in Virginia Beach," said Matt Smith, director of marketing for Virginia Farm Bureau. "We believe Farm Bureau Live at Virginia Beach will elevate awareness for our organization, our insurance products and our Save Our Food campaign in support of Virginia’s farmers. We look forward to working with Live Nation in the coming months, and we think this partnership is something about which Farm Bureau members will be excited."

The Live Nation venue opened in 1996 as GTE Virginia Beach Amphitheater, and was later renamed Verizon Wireless Virginia Beach Amphitheater, after Verizon Wireless acquired the company. The Verizon name stuck until 2009.

"Virginia Farm Bureau Insurance is a big part of our local community and we look forward to a successful long-term partnership with them," said Wilson Howard, president of Live Nation Southeast. "Virginia Farm Bureau Insurance is a terrific partner that recognizes the emotional appeal of live music to reach, engage and connect with the community and their customers. We look forward to working with them as we launch an exciting summer concert season which includes a stellar SaveOurFood.org Country Megaticket line-up."

In its arrangement with Live Nation, which operates the amphitheater, the city of Virginia Beach gets 5 percent of all sponsorships sold, according to a previous report from the The Virginian-Pilot.

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