May 03, 2011 at 02:14 PM
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Live Nation Renames Two Venues With One Sponsor

Live Nation has secured a naming sponsor for two of its most iconic east coast music venues. Indianapolis-based Klipsch, which manufacturers high end speakers, today announced a sponsorship with Live Nation Entertainment that will give new names to New York's Irving Plaza and Bayfront Park Amphitheater in Miami.

As part of the multi-year agreement, Irving Plaza will now be called Irving Plaza Powered by Klipsch and Bayfront Park Amphitheater will now be called Klipsch Amphitheater at Bayfront Park.

The name change is nothing new for the Union Square music staple at 17 Irving Place, which traces its roots all the way back to 1888. It was renamed the Fillmore several years back, but Live Nation switched the name back to Irving Plaza after the name change never caught on.

In addition to naming rights, Klipsch will sponsor the Lounge at the Gramercy Theater (New York, NY) and the VIP Club at The Fillmore Miami Beach at Jackie Gleason Theater (Miami Beach, FL) with upgraded audio systems to enhance the concert experience.

“For us, as well as Live Nation, it is and will always be all about the music. Concerts attract individuals who share a passion that is very similar to Klipsch and the brand’s message,” said Paul Jacobs, CEO of Klipsch Group, Inc. “Our brand began with Paul W. Klipsch creating sound solutions that simulate the live-concert experience. This sponsorship gives us the opportunity to go back to our roots and honor a legacy that we continue to build on into the future."

Klipsch's other entertainment alliances to date include the Sundance Film Festival, the Academy Awards, MTV Video Music Awards and the American Music Awards. Most recently, Klipsch became the official speaker and headphone sponsor of the World Series of Poker.

“Klipsch understands the power of music and works day in and day out to compliment the experience with premium sound solutions,” said Maureen Ford, Venue Network President at Live Nation. “The brand ethos makes this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans and their customers at our venues.”

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