Nov 29, 2010 at 02:34 PM
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Louis Vuitton Continues 30 Year America's Cup Partnership

Louis Vuitton will continue its 30-year long partnership with the America’s Cup it was announced on Saturday. In addition to presenting the Challenger Series, the Paris-based fashion house will be the Official Timing for the America’s Cup World Series competitions, promoting its watch collection.

“We are thrilled to announce today the continuation of our 30-year partnership with the America’s Cup. Having met with the team several times, we believe that the 34th edition will be the best America’s Cup yet,” said Yves Carcelle, Chairman and CEO of Louis Vuitton Malletier.

“We are extremely priveleged that our vision for the next America’s Cup has attracted the return of a company like Louis Vuitton,” said Richard Worth, Chairman, America’s Cup Event Authority. “The 34th America’s Cup will culminate in 2013, marking the 30th anniversary of Louis Vuitton’s support of the sport of sailing, so we could not be more proud to see this great partnership continue and strengthen.”

Since 1983, the Louis Vuitton Cup Challenger Series has been held whenever there has been more than one challenger teams for the America’s Cup. The winner earns the right to compete in the America’s Cup Finals. The next Louis Vuitton Cup will be in the summer of 2013, with the America’s Cup Finals in early fall.

“Louis Vuitton is a House that cherishes the art of travel and the spirit of adventure. As a long-time partner, we are very happy to be able to accompany the future of the America’s Cup,” said Pietro Beccari, Senior Vice-President of Louis Vuitton.

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