Lowe's Locks Down Sprint Cup Title Deal for Kobalt
Lowe's and its Kobalt Tools brand have agreed to a multi-year sponsorship agreement that will make the home-improvement chain's tool brand the title sponsor of the NASCAR Sprint Cup Series race at Las Vegas Motor Speedway, to be known as the Kobal Tools 400. Financial terms of the deal were not released.
The Kobalt Tools 400, the 14th NASCAR Sprint Cup event to be held at LVMS, will take place March 6th.
"Lowe's is one of the nation's most-recognizable companies, and we are thrilled to have a company of its stature as our partner in this event," said LVMS president Chris Powell said. "It's a tremendous opportunity to help give Lowe's more exposure to NASCAR fans. The Las Vegas race, which represents the largest sports event west of Texas, is one of the most popular on the NASCAR circuit, and together with Lowe's, we can build this event even more."
"We're excited to bring the Kobalt Tools 400 to Las Vegas this year," said Tom Lamb, senior vice president of marketing and advertising at Lowe's. "Lowe's has been active in the Las Vegas community for years, and we know the Las Vegas Motor Speedway will provide a great place for Lowe's and Kobalt fans to experience NASCAR first-hand."