Macy's Sticks By Donald Trump Partnership
Macy's has been urged by a "Dump Trump" petition containing more than 580,000 signatures to discontinue its partnership with the Donald Trump Signature Collection it carries in retail stores. Today, the CEO of Macy's Terry Lundgren issued a response reaffirming the famous department store chain's relationship with Trump and explaining the company's perspective on the partnership.
According to BuzzFeed, here was Lundgren's response to petition creator, Angelo Carusone:
Dear Mr. Carusone:
Thank you for your email. I appreciate the clear and reasonable way that you have expressed yourself. And, of course we respect your opinion and those who have signed the petition.
Please understand and appreciate that Macy's marketing and merchandising offerings are not representative of any political position. Ours is a free society compromised of a wide range of viewpoints. Many of the individuals associated with products sold at Macy's - or at any retailer, for that matter - express personal opinions that are not related to the merchandise we sell or to the philosophies of our company. That is the nature of a free society. In our merchandise assortment, we strive to meet our customers' expectations for unique and interesting products across a broad array of styles, categories and brands. This allows our customers to choose what they prefer.
A longtime focus of Macy's holiday advertising has been to celebrate the season's spirit of generosity and goodwill through our ongoing "Believe" campaign, and that is the sole message of our holiday television commercials. We believe that is a very important mission that is worthy of our collective support.
Thank you for soliciting and understanding our point of view.